The Crucial Role of Champions in Sales

In this episode of The MedMen Show, Andy and Pim talk about the worst MEDDIC takes they’ve ever heard.

Number one on that list? A self-proclaimed sales guru who stated that there’s no such thing as a champion.

More like there’s no such thing as a deal WITHOUT a champion.

Not only was this person blatantly wrong, it’s an example of what happens when someone tries to make up new concepts instead of using MEDDIC. Nothing makes sense. Tune into this episode to hear Andy and Pim explain why.

If you have any questions, or any suggestions of what you’d like to see the Med Men cover next, make sure to comment below!

Until next time - cheers!

ABOUT The MedMen Show
The MedMen Show is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.