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Social Media Marketing Talk Show
YouTube Updates: Big Links Changes, Content, and More
Aug 19, 2023
Jerry Potter and Diana Gladney discuss the recent YouTube updates, including changes to links and content promotion. They recommend using fewer links in descriptions and buying another domain for shorts. The importance of memorable domain names and recent changes in YouTube and social media marketing are highlighted. They also discuss updates to channel management, community posts, and new creation tools. The speakers emphasize the significance of new and returning viewers and recommend joining Social Media Marketing World for valuable insights.
21:21
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Quick takeaways
- YouTube has made changes to links on YouTube channels, making them unclickable in descriptions and pinned comments, aiming to reduce spam and create a streamlined viewing experience.
- YouTube has introduced new features for better channel management, including the ability to edit the channel banner from Studio, manage permissions across platforms, and engage with the audience through community posts and interactive discussions.
Deep dives
YouTube introduces changes to links and banners on channels
YouTube has made several changes to the way links work on YouTube channels, particularly regarding shorts. Links in descriptions and pinned comments will no longer be clickable by the end of the month, citing spam issues as the reason. Additionally, YouTube has removed the channel links on the banner, redirecting them to a new location on the channel page. Creators are advised to limit the number of links to one or three and consider the most important action they want viewers to take. These updates aim to curb spam and create a more streamlined viewing experience.
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