Ashley T. Rubin, "Rocking Qualitative Social Science: An Irreverent Guide to Rigorous Research" (Stanford UP, 2021)

Unlike other athletes, the rock climber tends to disregard established norms of style and technique, doing whatever she needs to do to get to the next foothold. This figure provides an apt analogy for the scholar at the center of this unique book. In Rocking Qualitative Social Science, Dr. Ashley T. Rubin provides an entertaining treatise, corrective vision, and rigorously informative guidebook for qualitative research methods that have long been dismissed in deference to traditional scientific methods. Recognizing the steep challenges facing many, especially junior, social science scholars who struggle to adapt their research models to narrowly defined notions of "right," Rubin argues that properly nourished qualitative research can generate important, creative, and even paradigm-shifting insights. This book is designed to help people conduct good qualitative research, talk about their research, and evaluate other scholars' work. Drawing on her own experiences in research and life, Rubin provides tools for qualitative scholars, synthesizes the best advice, and addresses the ubiquitous problem of anxiety in academia. Ultimately, this book argues that rigorous research can be anything but rigid.

Michael O. Johnston, Ph.D. is Assistant Professor of Sociology at William Penn University. His most recent research, “The Queen and Her Royal Court: A Content Analysis of Doing Gender at a Tulip Queen Pageant“, was published in Gender Issues Journal. He researches culture, meaning-making, and identity work as it is presented in everyday social interactions. He is currently studying the use of festivals by small-towns to make-meaning and do identity work. You can learn more about him on his website, Google Scholar, follow him on Twitter @ProfessorJohnst, or email him at johnstonmo@wmpenn.edu.

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