My Sales Grew 3000%. A Month Later, My Business Was Shut Down.

"My sales grew 3000%. A month later, my business was shut down." This is the unbelievable founder story of Yuri Cataldo. His multi-million dollar bottled water company, Indigo H2O, was forced to close at its peak of success after a "Cease and Desist" letter from a state agency destroyed it overnight. They believed his startup was a "large international conglomerate" trying to avoid taxes simply because his publicity was so successful. This is a cautionary tale about how government regulation and bad luck can wipe out a thriving business in the blink of an eye.

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🕒 CHAPTERS

00:00 - "My Business Was Shut Down" - The Full Story

07:22 - The Idea: Bottling Water From My Parents' Land

18:17 - Launching with the First $1000 in Sales

26:08 - Winning "Best Water in the World" & Getting Into the Oscars

34:45 - The 3000% Sales Spike & The Cease and Desist Letter

39:49 - The #1 Lesson From a Multi-Million Dollar Failure

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