We Live to Build Don't lose your business because of this with Yuri Cataldo | WLTB Podcast #17
Yuri Cataldo is the former founder and CEO of Liquidh2o, a bottled water company started from the wells on his parents land in Indiana.
00:00 - Guest Introduction
02:00 - Catch Up
07:22 - Before Starting The Company
13:32 - Mapping Out a Business Idea
18:17 - Starting the Business
23:12 - Idea Validation
26:08 - Becoming Indigo H2O
34:45 - Being Sued and Shutting Down
39:49 - What Yuri Learned
42:42 - Follow Up With Yuri
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