Freakonomics Radio

How the San Francisco 49ers Stopped Being Losers (Update)

20 snips
Feb 5, 2024
Discover how the San Francisco 49ers transformed from perennial losers to Super Bowl contenders. Hear tales of Brock Purdy's unexpected rise and the impact of past controversies on the team. Delve into Kyle Shanahan's coaching journey, strategic leadership changes, and the intense pressures coaches face. Explore the emotional struggles of players during tough seasons and how resilience sparked a winning streak. The podcast captures the essence of teamwork, struggle, and the thrill of sports redemption.
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ANECDOTE

York's Journey and Fan Backlash

  • Jed York, CEO of the 49ers, started in the equipment room, learning the business from the ground up.
  • Despite family ownership and early success, the team faced losing streaks and fan backlash, even a plane flying over the stadium demanding York's dismissal.
INSIGHT

NFL's Financial Model

  • NFL teams benefit from a unique financial structure.
  • Revenue sharing and lack of relegation mean even losing teams remain financially viable, unlike soccer leagues.
ANECDOTE

49ers' Real Estate Play

  • Al Guido, 49ers president, oversees non-football operations, including land development and stadium revenue.
  • Levi's Stadium, built in 2014, hosts non-NFL events like concerts and soccer matches, maximizing revenue streams.
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