Run a Profitable Gym Conversation Marketing: How to Chat and Grow Your Gym
Want to know how Two-Brain's conversation marketing funnel works?
You're in it.
In this episode, Chris Cooper walks you through a four-step process for setting up a killer conversation marketing plan at your gym.
Remember: Conversations bridge the gap between advertising and sales. Advertising gets a prospective client's attention, and the sales process secures the money and the membership. But if you focus on the period between attention and sales, you'll earn trust through conversations, and you'll close more sales faster.
You can use Coop's strategies to grow your client base but also to keep current members longer because conversations preserve relationships. You can even use it to bring back departed clients: Conversations rekindle relationships.
In short, if you want to grow your gym business, start more conversations.
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Gym Owners United
1:59 - What is conversation marketing?
3:01 - Start a conversation and listen
6:19 - The invitation
7:00 - The sign-up
8:29 - Retention and reactivation