My Amazon Guy 3 Amazon PPC Updates to Test (Netflix Ads! and more)
Amazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.
Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu
#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTips
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
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Timestamps
00:00 - 3 Big Changes in Amazon Ads You Must Know
00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings
01:22 - Why Prime Day Isn’t Worth a 50% Bid Boost
02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?
04:01 - When Should You Test TV Ads as a Brand?
05:02 - Budget Allocation Guide by Brand Size
06:12 - Amazon Ad Spec Requirements for Video Campaigns
07:30 - Common Mistake in Video Ads That Hurts Results
08:32 - CPM Bidding Risks Explained
10:04 - Lack of Ad Placement Control in Seller Central
10:33 - New B2B Targeting Feature: Worth Testing?
12:22 - Final Thoughts + Where to Get More PPC Help
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