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How I Tested That
Janina Urbach | How I Tested a Dog Shower
Apr 17, 2024
Janina Urbach from the Hansgrohe Group shares how they developed a dog shower through customer interviews, pretotyping, 3D printing, and data-driven decisions. They learned from mistakes like over-engineering the MVP and applied their learnings to new projects.
35:09
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Quick takeaways
- Identified unexpected market gap through customer interviews, desk research, and industry validation.
- Utilized pretotyping, 3D printing, and data-driven decisions to iterate and optimize product features.
Deep dives
Identification of the Dog Shower Market Gap
The idea of the dog shower emerged unexpectedly during interviews focusing on a different topic, with a customer highlighting the struggle of showering dogs. This gap in the market was further supported by desk research indicating a growing market for pet hygiene products and specific customer requests for dog showers, particularly in the US, where pet owner enthusiasm is high. Through interviews with dog owners, groomers, and psychologists, it became evident that the need for an improved dog shower was widespread, not limited to individual cases.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode