NPR's Book of the Day A new book examines millennial nostalgia and the economic consequences of Y2K
Jan 7, 2025
Explore the intriguing blend of millennial nostalgia and the economic fallout from Y2K. Colette Shade discusses how the late 90s to mid-2000s shaped consumer identities, reflecting on optimism, the Great Recession, and the aftermath of 9/11. Dive into the cultural artifacts of the era, including the infamous H2 Hummer, and their surprising influence on American views regarding climate change. The conversation highlights the tension between nostalgia and the societal shifts that emerged from this unique period.
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Consumerism Over Politics
- Colette Shade argues that between 1997 and 2008, Americans prioritized consumerism over political engagement.
- This era, fueled by economic optimism and technological advancements, fostered a belief that political struggles were resolved.
9/11 and Consumerism
- 9/11 served as a hinge point, reinforcing the existing consumerist culture. Americans were encouraged to shop as an act of patriotism.
H2 Hummer as a Symbol
- The H2 Hummer symbolized a disregard for climate change. Its design and popularity reflected a culture of excess and a rejection of environmental concerns.