NPR's Book of the Day cover image

A new book examines millennial nostalgia and the economic consequences of Y2K

NPR's Book of the Day

CHAPTER

Millennial Nostalgia and the Economic Impact of Y2K

This chapter explores the nostalgia surrounding the Y2K era, focusing on how consumer identities were shaped during the late 90s to mid-2000s. It highlights the transition from optimism to reality following the Great Recession, examining cultural impacts and significant events like 9/11 on societal values and consumer behavior.

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