How I Built This with Guy Raz

Advice Line with Michael Preysman of Everlane

9 snips
Oct 24, 2024
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INSIGHT

Shifting Focus

  • We've moved from an era of authenticity to an attention economy.
  • Authenticity focused on product origins, while attention prioritizes likes and followers.
ADVICE

Building Brand Aspiration

  • Focus on creative execution to elevate your brand and make it aspirational.
  • Secure influencers who genuinely love your product, as paid partnerships lack authenticity.
ADVICE

Key Early Hires

  • Prioritize sourcing, production, and creative hires early on.
  • A strong supply chain and compelling creative are crucial for apparel brands.
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