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Founder's Journal
How Pieter Levels Hit $67k MRR in 3 Weeks
Mar 10, 2025
Discover the incredible story behind an AI-coded flying game that soared to $67,000 in monthly revenue in just three weeks. Learn how AI transforms game development, enabling creators to engage audiences effectively. Unpack the concept of 'vibe marketing' and its significance in capturing consumer interest. The discussion also tackles critiques the game faced, shedding light on how feedback fuels innovation. Finally, explore the importance of audience support in launching a successful business and overcoming negativity.
21:06
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Quick takeaways
- Pieter Levels' flying game leveraged AI to enhance development speed, showcasing the technology's potential for non-technical creators in game design.
- Building a trusted audience proved crucial for Levels' success, enabling low-cost marketing through authentic engagement and extensive visibility on social media.
Deep dives
Building a Business Operating System
Creating a business requires a well-organized software stack for efficient operations. The speaker emphasizes the importance of utilizing specific services, such as banking, domain hosting, and, importantly, HR services. They highlight Gusto as a preferred HR platform for its user-friendly interface and comprehensive offerings that cover payroll, benefits, and hiring. This choice reflects a broader understanding that effective people management is crucial to business success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode