Founder's Journal How Pieter Levels Hit $67k MRR in 3 Weeks
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Mar 10, 2025 Discover the incredible story behind an AI-coded flying game that soared to $67,000 in monthly revenue in just three weeks. Learn how AI transforms game development, enabling creators to engage audiences effectively. Unpack the concept of 'vibe marketing' and its significance in capturing consumer interest. The discussion also tackles critiques the game faced, shedding light on how feedback fuels innovation. Finally, explore the importance of audience support in launching a successful business and overcoming negativity.
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Levels' Flying Game Success
- Pieter Levels launched an AI-coded flying game that reached $67,000 monthly revenue in 3 weeks.
- This adds to his existing portfolio of 70 software products, some successful, totaling $184,000 monthly revenue.
AI's Impact on Software and Game Development
- AI empowers non-technical individuals to build software and accelerates development for experienced engineers.
- This reduces the skill floor and amplifies output, disrupting traditional game economics.
Power of Trusted Distribution
- Levels leveraged his 628,000 X followers, generating 74 million impressions for his game.
- Paid marketing to achieve similar reach would have cost hundreds of thousands of dollars on various platforms.