Unilever’s decision to spin off Ben & Jerry’s along with its ice cream business has fed the misconception of “Go woke and go broke.” The real lesson to take away from the split is the opposite—that purpose pays—and it’s more important than ever to be future-focused to grow.

You can read more about this in Dev’s article on Jumpassociates.com: https://www.jumpassociates.com/the-real-lesson-from-ben-jerrys-spoiler-its-not-go-woke-and-go-broke/

#purposedrivencompany #unilever #benandjerrys #wokecapitalism #nelsonpeltz

Chapters 

1:07 Unilever's Spins Off Ice Cream Business

15:14 Purpose-Driven Companies

28:00 The Pitfalls of Performative Activism 

31:11 Headlines of the Future

Headlines of the Future 

3D-printing robots are being used to build a 100-home housing development in Texas. https://www.freethink.com/cities/3d-printing-homes-69023

Cancer is afflicting more young people around the world, to the bewilderment of doctors. https://www.wsj.com/health/healthcare/cancer-young-people-doctors-baffled-49c766ed

A first-of-its-kind trial found that a weight-loss drug could also help people overcome their opioid cravings. https://www.freethink.com/health/opioid-cravings

Links

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Start a conversation: inquiries@jumpassociates.com

The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.