AI Explored

Prompt Engineering Fundamentals: How to Get Better Results With AI

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May 28, 2024
Chris Penn, AI professional, discusses prompt engineering for AI, emphasizing specific writing for better results. Topics include AI tools evolution, large memory systems, AI-generated content strategy, personalized marketing, and sales pitches. Exploring feedback loops and effective communication in AI usage.
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ANECDOTE

Chris Penn's AI Journey

  • Chris Penn started in IT and transitioned to marketing, eventually focusing on analytics after Google launched Google Analytics.
  • In 2013, he began working with machine learning to measure PR value, leading to the founding of Trust Insights.
INSIGHT

Prompt Engineering as Coding

  • Prompt engineering is coding for AI models using natural language instead of programming languages.
  • Treat AI models like smart interns who need specific instructions to produce good work.
ADVICE

Six Use Cases of Generative AI

  • AI tools excel at generation, summarization, extraction, rewriting, classification, and question answering.
  • Use these six categories as building blocks for more complex AI tasks.
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