
Barron's Advisor Anne-Laure Le Cunff: Tiny Experiments for Smarter Decision-Making
Mar 11, 2025
Anne-Laure Le Cunff, a neuroscientist and entrepreneur behind Nest Labs, dives into innovative ways to rethink decision-making. She challenges the notion of fixed goals, advocating for tiny experiments that lead to lasting satisfaction. Le Cunff explores how to uncover desires, break free from societal scripts, and embrace psychological safety in experimentation. She emphasizes the importance of crafting engaging life stories and evolving small purposes. Her fresh approach encourages listeners to take small steps toward curiosity-driven living.
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Arrival Fallacy Undermines Goal Focus
- The arrival fallacy means reaching a goal rarely yields lasting happiness.
- Focusing on the process and experiments sustains happiness regardless of outcome.
Use An Experimental Mindset
- Treat yourself as a scientist: form hypotheses and run experiments about your desires.
- Collect data from experiments and make decisions based on observed results.
Find Desires By Reviewing Your Calendar
- Audit recent calendar entries to spot activities that energize or drain you.
- Design experiments to increase energizing activities and reduce draining ones.





