Over the last couple of decades, small and big businesses alike have begun incorporating sustainability commitments into their business models. Whether it’s going carbon neutral or switching to compostable packaging, these promises surrounding a company's efforts are ubiquitous. But when it comes to eco-conscious business practices, how can a consumer determine what's genuine and what's greenwashing? This week, Jeffrey Hollender, co-founder and former CEO of Seventh Generation and current CEO of the American Sustainable Business Network, answers all your questions. For show notes, visit https://brightly.eco/jeffrey-hollender-interview.

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