Small Business Tax Savings Podcast Title, Problem, and Solution - Back of the Napkin to Business Plan in 11 Slides with Brandon White
How do you create an effective elevator pitch for your business? In this episode of the Small Business Tax Savings Podcast, Mike welcomes Brandon White about their four-part series, “Back of the Napkin to Business Plan and 11 Sides”. Brandon is an entrepreneur with two exists, lots of strikeouts, an angel investor, a former venture capitalist, and worked in Marketing at America Online.
He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the #1 social networking and e-commerce site for sport fishermen on the Internet. He bought the company back from investors in 2001 and led it to a successful exit a decade later to a large public media company.
Tune in now and hear Brandon’s advice on creating an effective elevator pitch and how to write your own back-of-the-napkin business plan!
[00:22] Back Of The Napkin To Business Plan
- Mike is launching a four-part series with Brandon White on Back of the Napkin To Business Plan
- Brandon is an entrepreneur with two exits, a former venture capitalist, angel investor, and podcast host
[01:12] Creating An Impactful Business Plan
- He wrote his first business plan in 1995 which became the largest social networking and e-commerce site for fishermen on the internet
- A business plan can be broken down into people, market, funding, and product
- His mentor advised him to get a product that solves a problem and sell it for more than it costs
- Having a good elevator pitch that explains what the company does in an interesting way
[08:40] A Step-by-Step Guide To Create A Business Plan
- A bad elevator pitch is too wordy and includes unnecessary details
- An elevator pitch should be less than 15 seconds
- A business plan is needed and not just for first-time business owners
- A business plan can be used as a guide for first-time business owners
[19:08] Closing Segment
- Brandon advises listeners to create an effective elevator pitch and how to write their own back-of-the-napkin business plan!
- Final Words
Key Quotes
“Business isn't as complicated as people want to make it.” – Brandon White
Connect with Brandon through his:
Website: https://brandoncwhite.com/
LinkedIn: https://www.linkedin.com/in/brandonwhite/
YouTube: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Instagram: https://www.instagram.com/brandoncwhite/?hl=en
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Podcast Host: Mike Jesowshek, CPA - Founder and Host of Small Business Tax Savings Podcast
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