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How do you create an effective elevator pitch for your business? In this episode of the Small Business Tax Savings Podcast, Mike welcomes Brandon White about their four-part series, “Back of the Napkin to Business Plan and 11 Sides”. Brandon is an entrepreneur with two exists, lots of strikeouts, an angel investor, a former venture capitalist, and worked in Marketing at America Online.
He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the #1 social networking and e-commerce site for sport fishermen on the Internet. He bought the company back from investors in 2001 and led it to a successful exit a decade later to a large public media company.
Tune in now and hear Brandon’s advice on creating an effective elevator pitch and how to write your own back-of-the-napkin business plan!
[00:22] Back Of The Napkin To Business Plan
- Mike is launching a four-part series with Brandon White on Back of the Napkin To Business Plan
- Brandon is an entrepreneur with two exits, a former venture capitalist, angel investor, and podcast host
[01:12] Creating An Impactful Business Plan
- He wrote his first business plan in 1995 which became the largest social networking and e-commerce site for fishermen on the internet
- A business plan can be broken down into people, market, funding, and product
- His mentor advised him to get a product that solves a problem and sell it for more than it costs
- Having a good elevator pitch that explains what the company does in an interesting way
[08:40] A Step-by-Step Guide To Create A Business Plan
- A bad elevator pitch is too wordy and includes unnecessary details
- An elevator pitch should be less than 15 seconds
- A business plan is needed and not just for first-time business owners
- A business plan can be used as a guide for first-time business owners
[19:08] Closing Segment
- Brandon advises listeners to create an effective elevator pitch and how to write their own back-of-the-napkin business plan!
- Final Words
Key Quotes
“Business isn't as complicated as people want to make it.” – Brandon White
Connect with Brandon through his:
Website: https://brandoncwhite.com/
LinkedIn: https://www.linkedin.com/in/brandonwhite/
YouTube: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Instagram: https://www.instagram.com/brandoncwhite/?hl=en
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Podcast Host: Mike Jesowshek, CPA - Founder and Host of Small Business Tax Savings Podcast
Join Our Tax Minimization Program: https://www.taxsavingspodcast.com/tax
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Podcast Website: https://www.TaxSavingsPodcast.com
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To find out more on this topic and many others visit our website at www.TaxSavingsPodcast.com. You can also give us a call at 844-327-9272 or send your questions to us at: Ask@TaxSavingsPodcast.com
