Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398
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Aug 19, 2025 
In this conversation, marketing guru Gary Vaynerchuk shares his insights on the pitfalls of boosting underperforming ads, calling it the dumbest move in marketing. He emphasizes the importance of authenticity and the need to adapt to culture and audience interests. Gary critiques outdated attribution methods, arguing they obscure true branding efforts. He also highlights the power of niche passions over follower counts in today's media landscape. Plus, there’s some nostalgic Knicks talk that adds a personal touch to the marketing goldmine.
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Don't Amplify Losing Creative
- Avoid boosting or amplifying content that performed poorly organically.
- Stop throwing ad dollars at bad creative; it wastes money and attention.
High-Value Content Builds Brand Not Immediate Sales
- High-performing jabs often build brand, not immediate sales.
- Treat viral value content as branding that fuels future conversions.
Sample Winners To Create Converts
- Sample your winning organic content and edit it into an ask-focused version.
- Reuse the proven hook, add a direct call-to-action overlay, then run paid media to convert.