Kickoff Sessions #37 Neal Schaffer – How to Build & Monetize Your Personal Brand
Neal Schaffer is a digital marketing expert, podcast host, author, and lecturer in areas of digital and social media marketing. Neal is a guest lecturer to executives at Rutgers Business School, the Irish Management Institute, and the University of Jyvaskyla in Finland. Some areas of expertise include influencer marketing, social selling, digital transformation of sales and marketing, social media strategy and content marketing.
Neal is the author of three books on social media including The Age of Influence educating the why and how every business should leverage the potential of influencer marketing. Check out Neal’s podcast, Maximize Your Social Influence where Neal presents his views on all things social and digital.
Our conversation deconstructs the value in building a personal brand to support your digital identity. Neal discusses how to begin creating content to share with your audience and monetize your personal brand. We discuss the difficult nature in publishing content and how to actively work on areas of public speaking and writing amongst many others.
Timestamps:
(00:00) Introduction
(02:43) Neal Schaffer's background
(07:36) Strategic pivoting & new opportunities
(11:14) The importance of a personal brand
(14:47) How to build a personal brand
(18:52) Leveraging the content of experts
(23:00) Sharing your perspective & experiences
(27:12) How to monetize your personal brand
(32:23) The influence of Instagram & partnerships
(38:32) How to become an effective communicator
(41:37) Becoming multilingual & challenges
(46:35) Outro
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