The Build Good Fundraising Podcast #66: The best of legacy giving
On today's podcast, we're revising the best advice and proven practices on how to get more gifts in wills.
For many of your donors, the gift they leave in their will might the largest gift they ever make to your charity. Not only that, but research has shown that donors who choose to leave a gift in their will, often times also end up increasing their giving while they're still alive.
So in today's rewind, we're going back to some key insights our guests have shared on this podcast when it comes to legacy giving, including:
- the difference a little legacy checkbox in a direct mail reply device can make
- why talking to donors about gifts in wills isn't about death, but about life
- how printing little legacy nudges on stickers might be the best money you spend
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