The ONE Question That Unlocked 40% More Closed Deals

In this episode, we break down Chapter 2 of Sales Is Therapy and explore,“Who's Driving the Bus?” In sales, the biggest deals are often won or lost not because of the pitch… but because of the emotions behind it.

We dive into how emotion vs logic affects your performance, why we often let impulse run the show, and how to regain control in your conversations, mindset, and sales results. If your pipeline feels like a rollercoaster, this episode may explain why.

Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp

In this episode you’ll learn:

• Why emotions sabotage sales performance

• How to recognise when emotion takes the wheel

• Practical exercises to build emotional awareness

• How to stabilise your results and decision-making

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