Sequence Over Strategy Rethinking Reciprocity in Business
Dec 18, 2025
Many business owners struggle with asking for collaborations due to fears of not providing equal value. This mindset often stems from past negative experiences. Michelle explains that true reciprocity isn’t about one-to-one trades and highlights different types of value exchanges, like introductions or future support. Using relatable examples, she encourages embracing varied forms of collaboration. Ultimately, she advocates for understanding the needs of partners and recognizing the uniqueness of each exchange.
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Sequence Beats Strategy
- Sequence (the order of actions) matters more than any single strategy in business success.
- Center your decisions on the next best step instead of copying someone else's playbook.
Stop Waiting For Equal Trades
- Do not assume you must offer an identical audience or direct client referrals to collaborate.
- Ask what different value you can offer instead of waiting until you 'earn' equal trade.
Equal Isn’t Identical
- Equal value rarely means identical assets in collaborations.
- Successful reciprocity often uses different kinds of value that balance out overall.