Wealthy Way Can You Monetize Faith? The Future of Christian Tech
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Dec 10, 2025 Matt, the founder of Pray.com, dives into the ethics of monetizing faith while successfully scaling a tech app for prayer and biblical content. He shares his inspiring origin story, his unique approach to venture funding aimed at a 200-year mission, and the challenges of attracting the first 100,000 users. The duo discusses how Pray.com blends tech and media to engage users, the shift in Christian content consumption, and the positive impacts of prayer on mental health. Plus, get insights on integrating faith in everyday life with practical steps for workplace Bible studies!
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Providential Origin Story
- Matt describes being adopted after a pregnant teenager sought counsel at a church and offered her baby for adoption.
- That providential chain led him into faith and technology, shaping his mission with Pray.com.
Grassroots Growth In A Broom Closet
- Matt recounts starting Pray.com in a broom closet with four co-founders and manually onboarding users.
- He traveled the U.S., speaking at churches to get the first 100k users over about two years.
Invest In Premium Media
- Invest in premium media: cinematic audio, orchestras, and top voice actors to engage users.
- High production attracts new audiences and helps retention for faith content.
