This podcast episode features a discussion between Rob Cairns and Bridget Willard about the importance of utilizing Google Maps for small businesses, now integrated as Google Business Profile. They emphasize that businesses with physical locations, like restaurants, significantly benefit from having an accurate and regularly updated presence, including details like contact information and menus. The conversation highlights how this increases visibility in local searches, often outranking standard website SEO, and encourages businesses to share their content and even customer reviews on their profiles. Additionally, they briefly touch on the value of setting up a Bing Business Place profile for broader reach and the ongoing relevance of word-based content for search engines, including AI.
The SDM Show