Lunch Hour Legal Marketing Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you’re hungry.
-----
The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” are hot. Social Media might be the new king, but is it better than search engine Marketing? A look at what’s new in 2022. Hack your way through today’s digital jungle.
Then the guys take a look at the Google Search Quality Rater Guidelines Update. What’s working in Google search results? And what are you wasting your time on? YMYL, E-A-T, and all the big changes. The things you need to know—and put to work—today.
The News:
- Google slow rolls their rollback of third-party cookies. What’s a third-party cookie?
- Canna Law Blog cited by Congress
References mentioned:
Lunch Hour Legal Marketing is now on YouTube!
Mockingbird.Marketing.com/benchmarks
Google Ending Third-Party Cookies
Canna Law Blog Cited by Congress
New Hubspot Marketing Trends Report:
Google Search Quality Rater Guidelines Update: What Has Changed
2022 Update for Google Quality Rater Guidelines – Big YMYL Updates