Masters of Scale
How Bombas pairs scaling impact and profit
Oct 10, 2024
David Heath and Randy Goldberg, co-founders of Bombas, discuss their journey in building a mission-driven apparel company committed to social impact. They share how their Shark Tank experience fueled growth, even leading to a website crash due to overwhelming demand. The duo highlights their innovative strategies in inventory management while maintaining core values during rapid expansion. They also delve into the complexities of homelessness in the U.S., advocating for compassion and addressing the importance of partnerships in combating this social issue.
32:04
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Quick takeaways
- Bombas successfully scaled their mission-driven business model by donating one item for every one sold, addressing homelessness through community partnerships.
- The founders adapted their product features based on recipient needs, illustrating their commitment to social responsibility and quality in their offerings.
Deep dives
Understanding the Inspiration Behind Bombas
The inception of Bombas began with the realization that socks are the most requested clothing item in homeless shelters, a fact that struck co-founders David Heath and Randy Goldberg. They were motivated by the desire to help the homeless community, leading them to adopt a business model that donates a pair of socks for every pair sold. This mission-driven approach not only aimed to address a critical need but also connected to a growing trend in social entrepreneurship. The founders drew inspiration from successful models like TOMS Shoes, which utilized a 'buy one, give one' strategy.
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