Getting Out of Your Comfort Zone to Promote Your Book with Dan Peres

Dan Peres was editor in chief of Details for fifteen years, starting in 2000, when the title relaunched under his leadership. During his tenure, the magazine won many awards, including two National Magazine Awards. Before taking the editorship of Details, Dan spent nine years at W magazine, overseeing bureaus in Paris, London, and Milan. While in college, he worked as a copy boy at the New York Times and later as a research assistant at Esquire. He is the author of Details Men’s Style Manual. He lives in New York and has three sons.

He's also someone I've known since he first started at Details. As a freelance writer for the magazine (who also happened to worship every word published in it). I grew accustomed to allowing my month's rent to be determined by Dan's final decisions (if a magazine decided to kill your story because the editor decided the topic was no longer appealing, that meant suddenly getting paid 10% of what you'd signed up for). It's therefore fascinating to witness him joining the other side—learning what it's like to be at the mercy of an editor's whims and having to hustle to get people to care about your book.

In this conversation, we cover the whole transition...and also get into maybe WHY some of the Details decision-making was so impossible to predict.

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