#78 - What Beauty Brands Don't Want You To Know | Bonnie Gillies

Bonnie Gillies is a seasoned beauty professional with over two decades of experience spanning fashion, film, and digital media. As the founder of the award-winning brand Basic By B, she’s built a loyal following by bridging the gap between expert knowledge and accessible beauty. In this episode, Bonnie reflects on the evolution of the industry, the rise of conscious consumerism, and the nuanced balance between education and influence. A thoughtful conversation on brand building, authenticity, and what it means to lead with substance in a saturated space.

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(00:00) Introduction
(08:14) Engaging Creatively with Influencers
(13:51) The Importance of Authenticity in Content
(24:06) The Evolution of Influencer Trends
(30:15) Addressing Challenges
(36:32) Building Influencer Networks
(43:20) The Transition to Product-Based Ventures
(48:14) Effective Branding
(53:45) Honesty and Transparency
(01:01:01) Navigating AI's Role
(01:08:11) The Emerging Role of Creativity
(01:12:49) Future Trends in Influencer Marketing