Shopify Masters Tips to Reach Profitability Faster
Apr 17, 2025
Will Nitze, founder of IQBAR, a brain and body nutrition company, shares his journey from corporate life to entrepreneurship. He reveals how controlling the supply chain can boost profits and reduce stockouts, especially during crises. Will discusses the hurdles in developing cognitive-enhancing products and the importance of strategic Kickstarter campaigns. He emphasizes building a robust e-commerce presence to attract retail partners and explores the evolution of brand focus towards holistic health, balancing consumer demands with integrity.
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Kitchen Experiments and Iterations
- Will Nitze started IQ Bar by analyzing existing bars and researching brain-boosting ingredients.
- He faced many trial-and-error moments like excluding turmeric due to taste and color issues.
Kickstarter Email Hustle
- Will launched a Kickstarter requiring 20,000 bar orders before production.
- He emailed tens of thousands of Harvard alumni using an unconventional strategy to spark momentum.
Early Fulfillment Challenges
- First fulfillment attempts after Kickstarter led to delays, chaos, and product flaws.
- They quickly gathered lists of mistakes to improve manufacturing, fulfillment, and customer service processes.