Shopify Masters
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Apr 17, 2025
Will Nitze, founder of IQBAR, a brain and body nutrition company, shares his journey from corporate life to entrepreneurship. He reveals how controlling the supply chain can boost profits and reduce stockouts, especially during crises. Will discusses the hurdles in developing cognitive-enhancing products and the importance of strategic Kickstarter campaigns. He emphasizes building a robust e-commerce presence to attract retail partners and explores the evolution of brand focus towards holistic health, balancing consumer demands with integrity.
41:53
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Quick takeaways
- Will Nitze's transition from corporate employee to entrepreneur was fueled by his passion for nutrition and desire to impact consumer health.
- Taking control of the supply chain significantly improved IQ Bar's profitability and operational efficiency, especially during crises like COVID-19.
Deep dives
The Journey from Corporate Employee to Entrepreneur
The host narrates the transformation of Will Nitza from a corporate employee to the founder of IQ Bar. Initially, he worked in software for oil and gas companies, which he found unfulfilling. During this time, he developed a keen interest in nutrition and its impact on brain function, which prompted him to create a product that catered specifically to cognitive health. This shift in focus from a conventional job to entrepreneurship was motivated by a desire to make a meaningful impact in the food space, harnessing his passions for nutrition and psychology.
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