Breaking and Entering Advertising Podcast Jenny Lewis on Leading The Knot & Rebranding for Gen Z
Welcome back toBrandSide, where we interview themarketing leaders agency professionals report to.
In this episode, we sit down withJenny Lewis, CMO & President of The Knot Worldwide, to discuss how she led abold rebrand of The Knot to connect with Gen Z and today’s social-first audience.
✅ How she transitioned frompolitical campaign management to marketing
✅ Herseven-year career at Uber and the lessons that shaped her leadership
✅ Thestrategy behind The Knot’s rebrand and how it stays relevant today
✅ How ahandwritten thank-you note couriered via Uber landed her a life-changing job
This episode is packed with insights for marketers looking to break in, build their careers, and understand how brands evolve for new audiences.
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