Dive into the world of email marketing as Laura Hanlon unravel the secrets of effective email flows and list building strategies. Discover how these powerful tools can transform your customer engagement and skyrocket your revenue. Don't just send emails, build relationships and drive growth!

Here's a summary of the great stuff we cover in this show:

Laura Hanlon discusses the common pitfalls in email marketing, such as poor design, lack of optimization, and the tendency to blast emails to everyone on the list. It emphasizes the importance of spending time on the content and copy of emails.

The effective ways e-commerce companies can grow their email list, such as having a pop-up on the website, running competitions, and using paid traffic.

The importance of telling a compelling story through email flows, rather than just offering discounts. It suggests that the email flow should provide more reasons for the customer to buy, such as sharing more about the brand, its ethical manufacturing processes, and the founders' story.

Laura shares examples of successful non-discount strategies, like offering free samples or advice, or providing a PDF guide on the latest trends. It emphasizes the importance of understanding what the customer wants.

About Laura

Laura Hanlon, a former Facebook advertising expert turned agency owner with a passion for helping businesses thrive. Her agency, Pink Leopard, offers a multi-service approach to marketing, with experts in each field. Laura believes in the power of an omnichannel approach, emphasizing the importance of email marketing for both customer acquisition and retention in conjunction with other channels like social media and Google.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.