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Zach's Creator Management Start
- Zach started managing YouTube creators by helping Yes Theory with their merch contracts and e-commerce setup while still at Shopify.
- This led to the creation of Fan of a Fan and eventually managing Yes Theory full time in LA.
Hacking Corporate to Entrepreneur
- Hone skills in your corporate job and choose roles with external exposure to build your network.
- Pivot to entrepreneurship when learning plateaus, as Zach did after realizing he'd gained all he could from Shopify.
Authenticity Drives Creator Success
- Creators succeed by expressing authentic purpose rather than chasing trends.
- Vulnerability and a unique philosophy, like Yes Theory's "seek discomfort", build deep community connection.