Gym Onboarding: What You’re Not Doing (But Should)

In this powerful episode of Profit Made Simple with Dan Henderson, gym owners and fitness managers will discover the secret to skyrocketing member retention, customer loyalty, and business growth: a rock-solid onboarding process. Most fitness businesses obsess over lead generation and sales, but Dan highlights how 82% of customers are far more likely to stick with a gym that delivers an exceptional onboarding experience - reducing churn by up to 67%. He breaks down real-world examples, contrasting poor onboarding with highly effective, personalised approaches that create early wins and lasting motivation. Dan emphasises the importance of personal touches, clear communication, and team collaboration, while also warning against common pitfalls like information overload and lack of personalisation. Packed with actionable strategies for gym onboarding process, fitness business retention, and gym member retention, this episode is a must-listen for any fitness business owner or manager seeking to boost client satisfaction, drive revenue, and transform their gym into a thriving, client-centered experience. 

Our favourite quotable moments:

"The real magic happens after the sale itself." - Dan Henderson

"What gets rewarded gets repeated." - Dan Henderson 

"This is a team effort. It's not solely on you." - Dan Henderson

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: onboarding, fitness business, customer experience, retention, client loyalty, sales, marketing, client journey, customer service, business growth, gyms, gym manager, gym owner