Private Equity Funcast How to Avoid Product Pessimism + Build a Better Sales Pitch (With Special Guest April Dunford)
May 2, 2024
Product positioning expert April Dunford shares insights on overcoming product pessimism, refining sales pitches, and aligning departments for effective company positioning. The podcast discusses challenges in B2B buying decisions, innovative customer service in e-commerce, crafting unique sales pitches, and combatting product pessimism in sales.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Strategic Product Positioning in Q1
01:55 • 4min
Challenges with Company Positioning and Alignment Across Departments in Sales
05:55 • 2min
Navigating Information Overload in B2B Buying Decisions
07:25 • 13min
Innovating Customer Service in E-Commerce
20:54 • 7min
Crafting Effective Sales Pitches with Unique Value Propositions
27:45 • 14min
Combatting Product Pessimism in Sales
41:50 • 11min
Navigating the Writing Process and Choosing the Right Publishing Route
52:36 • 2min
The Importance of Working with Good Editors
54:19 • 4min