The Andrew Faris Podcast 7 Meta Ads Mistakes Costing You Insane Amounts Of Money
Mar 25, 2025
Discover the costly mistakes many brands make with Meta ads that lead to financial setbacks. Learn why hasty ad deactivation can hurt performance, emphasizing the need to rely on machine learning insights. Explore strategies for optimizing ad spend and the art of precise audience targeting. Uncover how broad targeting and high-spending ads can unlock the full potential of Meta's algorithm. Tune in for essential tips to elevate your ad game and avoid draining your budget!
AI Snips
Chapters
Transcript
Episode notes
Stop Interest Targeting
- Stop using interest and lookalike targeting in Meta Ads.
- Target broadly (e.g., 18-65+, men and women) and let the creative itself determine the targeting.
Stop ABO
- Stop using Ad Set Budget Optimization (ABO).
- Switch to Campaign Budget Optimization (CBO) or Advantage+ Shopping Campaigns (ASC) to simplify budget management and improve performance.
Don't Turn Off Ads
- Avoid turning off high-spending ads unless there's a delivery error or extremely clickbaity content.
- Turning off ads is predicting the future, and Meta's predictions are generally more accurate.