Economies of Scale: How To Manage 3 DTC Brands With Braxton Manley

Braxton Manley is the Co-founder of Braxley Bands, which makes comfortable Apple Watch bands using an innovative elastic material. He is also the Co-founder of Mystic Gum and the CEO of Peace Love Hormones. His entrepreneurial journey began as a college project and became Braxley Bands, which he has since scaled to over $6 million in revenue. Braxton's creative and strategic approach to business has led him to successfully manage three unique brands simultaneously. With a deep understanding of e-commerce and a drive for continuous learning, Braxton excels in marketing innovation and product development. His journey showcases a blend of creativity, managerial excellence, and adaptability in the fast-paced world of digital commerce.

In this episode…

How can one adapt to the shifting tides of e-commerce, find joy in the journey, and still achieve remarkable success? Could economies of scale be the secret sauce for a successful e-commerce empire?

Having scaled a college project to a multimillion-dollar empire, DTC expert Braxton Manley reveals his strategies for thriving in the e-commerce sector. He shares lessons from starting his longest-running business while managing two other DTC businesses under a single brand umbrella. By focusing on each brand’s strengths and scaling them individually, entrepreneurs can navigate the challenges and opportunities of managing multiple brands. He dives into his strategic approach toward business, adopting a Profit First mentality, leveraging motion product pictures, tackling leaked discount codes, and his novel approach to first-purchase subscriptions.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Braxton Manley, Co-founder of Braxley Bands, about scaling DTC brands beyond traditional growth metrics. Braxton explores the resilience and ingenuity required in business, the essence of staying true to one’s goals, and the value of preparation, creativity, and flexibility. Braxton's story is a testament to the modern entrepreneur's journey.