Alcohol advertising spending is set to hit 6 billion dollars in 2023 with the advertising of alcohol to women as a key industry focus for the last 60 years.

On the podcast today we’re talking about the advertising of alcohol to women with Jean Kilbourne. Jean is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising.

In her film, Deadly Persuasion, Jean exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their products. 

The goal of alcohol advertisers is to sell more than beverages.

For full show notes and to access resources mentioned in this episode, head to www.hellosomedaycoaching.com/123

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