EP 61: How Paul Chiasson Built a 27-Year Mortgage Career through Relationships

In this segment of the Residential Real Estate Mastermind Series, Paul Chiasson—Branch Manager at PrimeLending with 27 years of experience—dives into the secret behind his long-term success: relationship-based marketing.Rather than relying on flashy ads or cold outreach, Paul has built a thriving mortgage business by focusing on genuine, long-term connections with clients, real estate agents, and referral partners. His people-first approach emphasizes trust, education, and consistent communication, helping him earn repeat business and referrals year after year.In this episode, Paul shares:- Why relationships over transactions is the key to career longevity- How educating clients builds trust and confidence- Ways real estate professionals can use relationship marketing to grow in any market- Practical advice on staying top-of-mind with your network

- How to structure your team for maximum efficiency- When it’s time to delegate—and what to let go of- How reclaiming your time helps you perform better in your role

- Why the right team can help you scale without burning outIf you’re looking to grow your real estate or lending business the right way—by putting people first—this segment is packed with insights you won’t want to miss.

This is must-watch advice for any mortgage lender or real estate professional looking to create more freedom, clarity, and energy in their business.

Follow Co-Hosts here: https://linktr.ee/ITAPSOCIALSTo connect further with Courtney, visit CourtneyFricke.com.
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