Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears

On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-brand-safety-out-of-vogue-how-publishers-trying-alleviate-brands-fears

 

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