Episode 079 - Copywriting for Business Owners

Today our special guest is Debbie Owen, who has her own podcast, The Sales Page Podcast, and is a book-launch strategist and freelance copywriter. She’s agreed to give us a crash course for business owners in writing copy that brings in business.
Here are the main topics she addresses:
1. What is the most important thing a business owner should start with when they think about writing copy for a sales page?
2. Many business owners try to write copy that creates a desire for the product or service they offer. What’s wrong with this approach?
3. How do you write copy for a sales page that addresses the prospect’s level of problem awareness?
4. What are some typical sales page copy mistakes business owners make when they write their own copy?

Debbie's Website


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