A Product Market Fit Show | Startup Podcast for Founders 24 ways to get your first customers—based on real examples from the last 100 episodes.
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Dec 26, 2024 Getting your first customers can be daunting, but inventive strategies can pave the way. The podcast highlights 24 real-world examples, featuring companies like Reddit and Rappi. Learn how building communities and seeding demands can generate interest. Discover the power of connecting with audiences through proven tactics, like cold emailing and in-person outreach. Innovation and resourcefulness are key to overcoming initial hurdles. With these insights, you'll find effective methods tailored to kickstart your startup's growth.
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Pay Your Customers
- Pay customers to use your product, especially if you're confident it generates revenue.
- Andrew from Stay22 paid early customers, demonstrating his product's value and gaining traction.
Seed Content
- Reddit's founders initially populated the platform with content themselves.
- This bootstrapping method created initial value and attracted early users.
Hack the Marketplace
- Rappi initially added top restaurants to their app without permission, creating a compelling offering for users.
- They then used couriers to fulfill orders, hacking the supply side of their marketplace.