How I Built This with Guy Raz

HIBT Lab! Osmo Salt: Nick DiGiovanni

Jan 26, 2023

Nick DiGiovanni, a chef, internet personality, and founder of Osmo, captivates audiences with his culinary prowess and over-the-top food creations. He shares fascinating tales of setting Guinness World Records for the largest chicken nugget and sushi roll. Struggling with shyness, he chose to embrace his role in front of the camera instead of attending Harvard Business School. The conversation dives into his work-life balance challenges and exciting future ambitions, including plans for a restaurant and a debut cookbook.

42:44

Episode guests

Nick DiGiovanni

AI Chapters

Episode notes

Intro

4min

Culinary Passion: A Journey of Discovery

10min

Navigating Viral Fame: The TikTok Phenomenon

3min

The Butter-Infused Journey

15min

Exploring Storytelling and Unique Careers

3min

Balancing Acts: The Life of a CEO and Content Creator

10min

Aspirations and Future Plans for Culinary Ventures

4min

Do you know who holds the record for making the world’s largest chicken nugget? How about the world’s largest sushi roll?

If you know Nick DiGiovanni, then you know the answer to those questions. Each week, more than 15 million followers across YouTube and TikTok gawk and drool over Nick’s masterful and over-the-top culinary creations. Nick is at the helm of some analog business ventures too, including a DTC salt and seasoning company and his debut cookbook, Knife Drop, which publishes later this year.

This week on How I Built This Lab, Nick talks with Guy about overcoming shyness to become an on-camera personality, and his recent decision to forego Harvard Business School to continue on his path as a creator. Nick also opens up about his struggles to set strong work-life boundaries and speculates about his professional future.

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