Dr. Joe Loughmiller: Understanding People's Values | Ep. 01
Dec 8, 2022
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In the first episode of this podcast, Dr. Joe Loughmiller discusses the impact of digital marketing, the importance of communication skills, and the role of customer values in sales. The conversation also touches on global marketing challenges, trust in technical content, and the significance of personal growth in business interactions.
Building authentic relationships is crucial for business success.
Producing technical content helps in validating expertise and building trust with customers.
People do business with people, emphasizing honesty, competence, and personal accountability.
Deep dives
Introduction of Wise Genetics Podcast
The Wise Genetics podcast is introduced by Ricardo, who aims to create a platform for industry leaders in agriculture and livestock. The podcast focuses on inviting guests to share insights, ideas, and visions about the industry and themselves, highlighting the individuals shaping the sector.
Guest Introduction: Joe Loughmiller
Joe Loughmiller, a familiar figure in the podcasting sphere, joins Ricardo in the first episode. Joe shares his experience hosting the Pig Microbiome podcast. Through this interaction, the significance of authentic content and meaningful communication, beyond a mere sales pitch, is discussed.
Importance of Personal Relationships in Business
The conversation emphasizes the critical role of personal relationships in business. Authenticity and accountability are highlighted as essential elements for fostering trust and successful interactions. The importance of delivering on promises, admitting mistakes, and building trust through genuine interactions is underscored.
Significance of Technical Content in Brand Positioning
The discussion delves into the importance of technical content for brand positioning. It is stressed that producing relevant and valuable technical content is essential for validating expertise and building trust with customers. The conversation emphasizes the role of technical content in creating credibility and demonstrating the company's value.
Recommended Books and Lessons Learned
Three recommended books include 'Leadership and Self Deception,' 'Crucial Conversations,' and 'Tuesdays with Morrie.' These books focus on leadership, effective communication, and deriving life lessons. The conversation concludes with a key lesson emphasizing that people do business with people, highlighting the importance of honesty, competence, and personal accountability in fostering meaningful relationships and successful endeavors.
I just have exciting news to share with youโฆ yeah, we are launching a new podcast: The wisenetix Podcast! Different from what we have done so far, it's a project that aims to create a platform for business and marketing leaders of the ag industry to share their ideas and visions about the business, about the world, and also about their personal life. Why not? In our very first episode, I had a great chat with Dr. Joe Loughmiller, from Phileo by Lesaffre and host of the The Pig Microbiome Podcast. Joe shared with us his professional experience as Senior Swine Technical Services Manager, what are his top achievements in the swine industry, how digital marketing is impacting our business, communication skills, and much more.