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K-pop, cutting-edge tech and other ways Asia is shaping the world | Neeraj Aggarwal

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Nov 14, 2024
Neeraj Aggarwal, a business strategy expert at BCG, sheds light on Asia's rising cultural and intellectual influence, challenging the West-centric narrative. He discusses the global impact of K-pop and the growth of fintech, renewable energy, and healthcare in Asia. Aggarwal emphasizes the role of diverse perspectives in solving global challenges and highlights the evolution of pride in Asian identities. Join him as he explores how Asia's innovations are reshaping industries and enhancing social welfare, marking a significant cultural renaissance.
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ANECDOTE

Diljit Dosanjh's Rise

  • Diljit Dosanjh, a Punjabi singer, performed at Coachella and toured North America, singing entirely in Punjabi.
  • His success demonstrates Asia's growing cultural influence and pride in its identity.
INSIGHT

Asia's Cultural Rise

  • The West has historically set the cultural agenda, but Asia is gaining prominence.
  • Asia now claims its own cultural and intellectual authority.
ANECDOTE

Asian Cultural Impact

  • Michelle Yeoh became the first Asian to win Best Actress at the Oscars, and Squid Game was Netflix's most popular show.
  • Cricket leagues are booming in the US, indicating Asia’s cultural expansion.
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