Jude Chiy | Flamingo | Collective Conversations

This episode is brought to you by Updater. Updater is the app that gets residents move-in ready faster. Did you know that residents happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike, and as a special gift to our listeners, Updater is offering a special gift when you book a demo. In this episode, Mike Brewer chats with Jude Chiy, Founder of Flamingo, an app created to enhance and optimize resident engagement and build community. Jude shares his journey from med school student to the Founder of Flamingo. Mike and Jude explore the benefits of executing simple and frequent resident touch points and the connection to higher resident satisfaction scores. Key Discussion Points: 1. The meaning of Flamingo: In a world where competitors all look very similar, Jude believes that building a sense of community between management and residents, and resident to resident helps a property stand out “like a flamingo in a flock of pigeons”. The Flamingo app helps residents navigate the many questions related to life in the community, discover new events and people, building a true sense of neighborhood. 2. The Value of Resident Input: Instead of solving problems at the senior level of the management team, inviting residents into the issue by sharing it and inviting their comments on solutions further enhances the feeling that resident input matters. 3. The Superpower of AI: There are scores of data points and it is impossible to read through it all and make sense of it. Flamingo uses AI to read all the data and quantify it which makes it easy to understand. The system sends surveys when a resident interacts with a team member, uses an amenity, submits a service request, etc. It tracks the time to resolve, the frequency of resident communication, etc. and provides recommendations to correct the areas of concern. Throughout the conversation, Mike and Jude share practical tips and advice based on the topics in covered in the episode. Whether you're a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry. About Mike Brewer Mike Brewer is enthusiastic about people, technology, and the world of multifamily. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike draws on his experience in the multifamily space and is passionate about sharing insights through a series of Collective Conversations with other leaders in this industry. About Jude Chiy: Jude Chiy is a highly regarded expert in the multifamily industry, known for his expertise in resident engagement and building a sense of neighborhood within each community. Jude wanted to be a superhero when he was young, but sadly never developed the superpowers to fight crime and help people. Ultimately, Jude’s vision is a world where everyone knows their neighbors and willing to help them out. With a wealth of unique experience and a track record of critical thinking, Jude brings a unique perspective to the discussion, shedding light on key industry trends and sharing valuable advice for professionals in the multifamily space. Additional Resources: • The Purple Cow by Seth Godin • If Chick-fil-A Ran Your Apartment • If Apple Ran Your Apartment • If Ex-WeWork CEO Adam Neumann’s Flow Ran Your Apartment • How McDonald’s Would Run Your Apartment We love your feedback, questions, and suggestions for future episodes. Reach us via info@multifamilycollective.com or connect with us on LinkedIn, YouTube, and Facebook. Podcasts and interviews are available on Apple Podcasts, Spotify, and all podcast platforms.