YouTube Creators Hub Stop Chasing Views: The Real Secret to Building a YouTube Business
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Sep 5, 2025 In this chat, Jackson Wilkey, co-founder of Channel Junkies and expert in real estate YouTube marketing, reveals his transition from blue-collar worker to influencer. He emphasizes niche targeting and engaging content as vital for success. Jackson discusses how to create compelling hooks, shares innovative monetization strategies, and explains the significance of authenticity. Key takeaways include focusing on meaningful connections over view counts and overcoming camera anxiety to boost viewer engagement.
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From Power Lines To 'Living In' Channels
- Jackson moved from blue-collar work to real estate after quitting power line work and learning video helped agents.
- He discovered high YouTube search volume for city keywords and launched the first 'Living in [City]' channel which took off.
Narrow Niche, Long-Form Videos
- Focus your channel tightly on the niche that actually buys from you and avoid chasing broad views.
- Make long-form videos (often 1–2+ hours) aimed at viewers relocating or selling to maximize qualified leads.
Length Converts Search Into Suggested Traffic
- Longer videos help dominate competitive, high-value search terms because YouTube rewards engagement and watch time.
- When average view duration rises, suggested and browse traffic often overtakes search traffic and drives explosive growth.