The Sports Media Podcast
Episode 117: NBA, NFL, Al Michaels, Shohei Ohtani and Karp’s Korner
Dec 13, 2023
Sports commentator Al Michaels joins hosts Andrew Marchand and John Ourand to discuss NBA rights, the NFL's decision to flex a game into 'Monday Night Football,' and controversy surrounding inaccurate reports about Shohei Ohtani's free agency. They also feature Austin Karp's analysis of the NBA's In-Season Tournament and the NFL's regular season success.
42:41
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Quick takeaways
- The NBA's in-season tournament showed strong TV ratings, exceeding expectations and generating higher interest and viewership, positioning it as a potential tentpole event for the league in the future.
- CBS has become a strong contender in viewership for the Sunday afternoon time slot by cross-flexing games and featuring NFC teams, challenging the notion that NFC games always attract higher viewership and emphasizing the importance of putting the best games in the best time slots.
Deep dives
Impressive TV Ratings for NBA's In-Season Tournament
The first season of the NBA's in-season tournament showed strong TV ratings, with the championship game drawing 4.6 million viewers. The numbers were comparable to a playoff game and exceeded expectations for raising awareness of the league's regular-season games. The tournament successfully generated higher interest and viewership, especially in the November time slots, despite competing with college and professional football. The numbers reflect a positive start for the tournament and suggest that it could become a tentpole event for the NBA in the future.
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