Prepare to be captivated by the riveting journey of video marketing expert and former TV director, Elizabeth Griffin, as she unlocks the secrets to video marketing for online businesses. Starting her career as a history student, Elizabeth's fascinating transformation into a video expert is weaved around the art of storytelling - a tool that has been pivotal to her success. Her in-depth knowledge about creating videos that capture attention, finding relevant topics, and answering fundamental questions about your products are all geared to ensure that your brand gets found online.

We also navigate the world of video gadgets, unraveling the mysteries of microphones and revealing the best brands to invest in for your video marketing journey. Elizabeth offers valuable insights on the importance of video editing and her preference of editing software platforms. The conversation takes a personal turn as we discuss the ups and downs of entrepreneurship and how perseverance through tough times is the real key to success. Elizabeth gives us a peek into her workspace, sharing how her current video equipment impacts her work. So, gear up to amp your video marketing game with this insightful episode!

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