Schools need to use social media selectively and strategically to get the most out of it. Focusing on already-established communication channels may be a better use of your time and lead to stronger relationships with your school community.

In this episode, we discuss the rise and fall of different communication channels, why social media is different for schools than it is for the private sector, how it can and can’t work for your schools and recommendations for how to get the most out of it.

Featured in this episode are Dr. Carmen Simon and Aurora Meyer.

Dr. Carmen Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

Listen to Season 2, Episode 81 of the SchoolCEO Podcast to hear our full interview: Dr. Carmen Simon: Impossible to Ignore - Capturing Attention.

Listen to Season 2, Episode 80 of the SchoolCEO Podcast to hear our full interview: Aurora Meyer: Crafting Meaningful Connections.

Visit SchoolCEO’s website to read

The SchoolCEO Guide to Social Media.

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo.

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

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